Floral Bloom booster beads now in three fresh fragrances
The same long-lasting in-wash freshness customers love, now available in Ocean Breeze, Lavender Fields and Blossom Bloom.
Floral Bloom is the fragrance customers keep coming back for — a soft, long-lasting floral scent that clings to towels, sheets and everyday washing. This season the range has expanded to three fresh fragrances, giving shoppers more choice and giving retailers an easy way to refresh the laundry aisle.
Three fragrances to suit every load
- Ocean Breeze — a crisp, airy scent perfect for towels and bedding
- Lavender Fields — a calming floral favourite for everyday washing
- Blossom Bloom — the original bright, blooming floral fragrance
Why it works on shelf
Each fragrance uses the same high-performance bead formulation, so there's no change to scent throw or wash performance across the range. The three variants can be merchandised as a colour-blocked set, making the display easy to shop and simple to restock.
For retailers, it's a straightforward line extension: one trusted product, three facing opportunities, and a reason for customers to add an extra tub to the basket.